You may customize all 18 Prize Values for each puzzle by either entering or editing the number value, clicking the drop-down arrow on the right side of the prize value selecting: Lose Turn, Bankrupt, Free Question or Free Spin or by selecting Custom to customize the wheel value associated with it.
The Custom Prize Settings dialog box allows you to enter a Custom Prize for a wheel value. Use the Number Available field to set the number of times this prize can be won in any game (1-5 or Unlimited).